This is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBackThis is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBack 
 
 

Shop the WINTER Drop

Bringing back the favorite hits like Ahi Poke Shops and Brada. Stay warm in matching his & hers outwear sets.
SHOP NOW

Holiday D2

We're bringing back 2022 favorites like Kū Kiaʻi ʻĀina alongside new styles like Ahi Poke Shops and La Vida, plus a refresh of our Wahine styles and some of our cutest Keiki Tees to date.
Shop Now

#AlohaBack

Click the link for more information and find out more reasons why we need to Defend Hawai'i and Defend Aloha.
READ MORE

Hawai'i Kine Tings

Take a trip through Olde Honolulu and shop your favorite Hawai'i kine mea this Holiday Season.
SHOP NOW

Triad x Defend Hawai'i

LIMITED EDITION "Roots" Collab Bodyboards
I LIKE ONE. NOW.

Defend Hawaii Ohana

Get first access to exclusive deals and drops
JOIN NOW
 
 
This is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBackThis is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBack 
 
 
 

View all
1 8
View all

SustĀINAbility: From Mauka to Makai

Pono use of our natural resources is key to sustaining life in Hawaii. Defend Hawaii proudly supports local food production initiatives and adherence to traditional sustainability protocols.
1 3

Featured collection

1 8
View all